Pricing Decision of the Dual-Channel Supply Chain with the Manufacturer’s Extended Warranty

With the rapid development of internet economy, many manufacturers have opened online direct sales channels and built multi-channel distribution systems. Meanwhile, both consumers companies are paying more attention to extended warranty services. Considering a dual-channel supply chain with manufacturer retailer, we assume provides an in channel investigates decision making players. We develop three game models study this problem, they basic model without (Model B), decentralized manufacturer’s M), centralized C). The Stackelberg method is used solve established model, influence relevant parameters on solution result analyzed, different compared. Compared Model B, find that whole always be better, but retailer would worse M. M, entire performs better C. Finally, do some sensitivity analysis.